You may be unsure about investing in something like Facebook, Twitter, or LinkedIn on company time, but there are many ways social networking can benefit your business that may surprise you.
Benefits of social networking:
Spread the word about your business to your contacts
The personal relationships you have can become business partners
Provide direct links to your website
Active content and cross links generate a higher ranking in search engines
Cheap marketing at your fingertips -- most social networks are free
Increase your scope of customers
Extend your company's reach nationally and even globally
Build up your reputation
Tips for social networking:
Don't be a spammy networker -- establish relationships and promote your service when asked
Keep relationships even if they have no need for your business because they may connect you with someone who does
"It's who you know" -- constantly continue building your network
Communicate clearly what you do and can offer
If necessary, keep your personal profile and business profiles separate -- or, don't share more about yourself than you would in front of your professional colleagues
Especially for new businesses, this is likely the most affordable advertising and networking you will find. If you interested in learning more, set up a meeting, receive a free quote, or call us at 503.588.2822. PAZ Design also partners with specialists in public relations if you would like to explore further options.