keeping it consistent.
By working for a multitude of departments at Salem Health, PAZ Design Group has become a virtual extension of their marketing team. This involves strict adherence to their established graphic standards, ensuring stability for the corporate brand. From corporate color coding to photo treatments and graphic elements, brand management really counts in large organizations. A cohesive style brings it all together in a consistent, professional look that is easily identifiable.
50-foot history mural, retractable banners, displays, service department brochures, newspaper and magazine ads, direct mail campaigns, vehicle graphics, web banner ads.
branding through packaging.
Beginning with logo development, PAZ created a brand identity for CariFree dental products that extends to every piece of marketing material for their varied line of products. The package designs help to define the products within each prescribed care program. Their ads, brochures, trade show booth, direct mail, kits, and catalogs all convey the strength of the brand and clearly communicate its story.
Corporate identity, brand and logo development, product packaging, direct mail, trade advertising, brochures, catalogs, product photography, trade show exhibits, website development.
Manufacturer of dental products for dentists and patients.
Also see web development.
Western Pulp Products Co.
Western Pulp came to us to develop, name, brand and promote a new, eco-friendly floral container made from recycled paper. The line of classic-styled containers are both stylish and earth-conscious. Trade advertising included spokespeople and endorsements depicted with rich product and location photography. The hang tags reflected an upscale, earth-friendly essence. We also produced instructional videos, direct mail campaigns and branded corrugated packaging for the product.
Brand and logo development, product photography, product tags, brochures, trade ads, direct mail campaigns, production of "how-to" videos, corrugated packaging.
Manufacturer of floral containers made from recycled paper.